"Believe the hype." That's the advice of one regular patron of Shake Shack's location in Paramus. If you haven't heard the buzz surrounding this franchise restaurant, which boasts more than 30 locations worldwide, here's the deal: It's a self-described "modern day roadside burger stand" that was spawned from a single hot dog cart in Manhattan's Madison Square Park.
With a decidedly retro, all-American vibe, burgers, fries, hot dogs, and frozen desserts are all made to-order, presented on cafeteria-style trays. You'll need two hands (and a hearty appetite) to tackle the burgers here: Juicy Angus beef patties are piled high with toppings, pushing the limits of the burgers' signature wax paper wrappers. Staying true to the franchise's roots, grilled hot dogs are on the menu, too, while crinkle-cut fries provide a salty complement to Shake Shack's thick, handspun milkshakes and Concretes. What's a Concrete, you ask? It's a blended, spoonable custard dessert replete with cookies, candies, and sweet sauces. (Don't skip the Bergen County Blend, a Concrete flavor signature to the Paramus location.)
The first Shake Shack franchise in New Jersey, Shake Shack's Paramus location is open 11 a.m. to 11 p.m. daily.